Update!
FLOWER HILL PROMENADE RELEASES DETAILS OF RENOVATION REDESIGN
Protea Properties, owner of Flower Hill Promenade at Interstate 5 and
Via de la Valle, has released details of the renovation plan it intends
to submit to the city of San Diego shortly. The plan shows significant
reduction in square footage and overall scale from an earlier version
discussed with the community in 2005 and 2006.
“We’re very excited to share with the community the work we’ve
done over the past few years to shape the new Flower Hill Promenade into
a lifestyle center they will be proud to visit and enjoy,” said
Protea President Jeffrey Essakow.
“We’ve made major changes in a number of elements that directly
reflect input from the many meetings we’ve held since 2003 with
neighbors, homeowners associations, planning boards and environmental
groups,” Essakow added.
The latest plan reflects a reduction in size of more than 74,000 square
feet, from a total of 246,000 square feet (in the 2005 plan) to just over
171,000 square feet and represents about 63,000 square foot net increase
from the existing center. At the same time, parking will increase to 938
spaces to accommodate the new office and retail space. The reduction in
size and mass will also result in a reduction in traffic impacts. Ingress
and egress at both center entrances will be modified and the main entrance
expanded in an effort to improve traffic flow in the area surrounding
the shopping center.
Whole Foods Market has signed on as a major new tenant for the Promenade
and will provide the type of gourmet market that is needed in this area.
Protea has received positive feedback from community members who have
enthusiastically embraced the idea of a Whole Foods Market. In response
to strong community desire to maintain this amenity, the Mobil gas station
on the southeast corner of the property will remain.
“We feel the new plan is more in keeping with the character of the
existing center and resolves many of the issues that were brought to us
by various individuals and groups in the community. We appreciate the
continued support and input from our neighbors. I would like to invite
the community to join us for a Development Open House at Flower Hill Promenade
on Sunday, April 27, 2008 from 1PM to 4PM. Our consultants will be available
to answer any questions regarding the project,” offered Essakow.
* Whole Foods Market coming to Flower Hill Promenade
*
Saying Goodbye to UltraStar
Cinemas
